Research Publications
Peer-reviewed strategic reports, industry deep-dives, and policy analysis. All publications available for download as PDF.
State of Marketing 2026: Hyper-Personalization vs. Privacy
A comprehensive analysis of how marketers balance AI-driven personalization with compliance to global privacy regulations including GDPR and Indonesia's PDP Law. Based on survey of 1,200 marketing executives across 8 countries.
Adaptive Management in Volatile Economies: A Longitudinal Study
Five-year longitudinal study of 300 manufacturing and service firms across Australia and ASEAN. Key finding: organizations with dynamic capabilities achieved 3.2x higher profitability and 41% faster recovery from disruptions.
Digital Transformation 2.0: AI Governance Framework for Enterprises
A practical governance framework for responsible AI adoption in mid-to-large enterprises. Includes maturity assessment model, policy templates, and 15 case studies.
Value-Based Marketing: ESG as Competitive Moat
Survey of 5,000 consumers across Asia-Pacific reveals 78% willingness to pay premium for brands with verified ESG commitments.
Predictive Analytics in Supply Chain Management
How retail and logistics companies use machine learning to reduce waste by 27% and improve operational efficiency.
Navigating Business & Marketing 2026: Executive Briefing
Condensed version of the annual SYDBMA flagship article. 20-minute read delivering actionable insights on AI integration, ESG strategy, and predictive analytics.